{"id":5131,"date":"2026-04-02T10:33:13","date_gmt":"2026-04-02T02:33:13","guid":{"rendered":"http:\/\/www.gssinst.org\/irer\/?p=5131"},"modified":"2026-04-02T10:46:47","modified_gmt":"2026-04-02T02:46:47","slug":"influencing-housing-outcomes-analyzing-the-effects-of-green-marketing-strategies","status":"publish","type":"post","link":"https:\/\/www.gssinst.org\/irer\/2026\/04\/02\/influencing-housing-outcomes-analyzing-the-effects-of-green-marketing-strategies\/","title":{"rendered":"Influencing Housing Outcomes: Analyzing the Effects of Green Marketing Strategies"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"5131\" class=\"elementor elementor-5131\" data-elementor-settings=\"[]\">\n\t\t\t\t\t\t<div class=\"elementor-inner\">\n\t\t\t\t\t\t\t<div class=\"elementor-section-wrap\">\n\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6b084dbc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6b084dbc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t\t\t<div class=\"elementor-row\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-47d15be8\" data-id=\"47d15be8\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-column-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t<div class=\"elementor-widget-wrap\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-73767d13 elementor-widget elementor-widget-text-editor\" data-id=\"73767d13\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<div class=\"elementor-text-editor elementor-clearfix\"><div class=\"article_label\">Article<\/div>\n<p class=\"article_title\">Influencing Housing Outcomes: Analyzing the Effects of Green Marketing Strategies<\/p>\n\n<div>\n<p class=\"title_label_large\">Author<\/p>\n<p class=\"title_label_large\">Start Page \/ End Page<\/p>\n<p class=\"title_label\">Volume<\/p>\n<p class=\"title_label\">Issue Number<\/p>\n<p class=\"title_label\">Year<\/p>\n<p class=\"title_label_large\">Publication<\/p>\n\n<\/div>\n<div>\n\n<!-- Author \/ StartEndPage \/ Volume \/ IssueNumber \/ Year \/ Publication -->\n<p class=\"title_text_large\">Andres Jauregui, Jacquelin Curry, Emil Milevoj, Shashank Chidige<\/p>\n<p class=\"title_text_large\">1 \/ 40<\/p>\n<p class=\"title_text\">29<\/p>\n<p class=\"title_text\">1<\/p>\n<p class=\"title_text\">2026<\/p>\n<p class=\"title_text_large\">International Real Estate Review<\/p>\n\n<\/div>\n<div class=\"empty\"><\/div>\n<p class=\"abstract_label\">Abstract<\/p>\n<p>Real estate agents provide unstructured information in marketing remarks for listed housing transactions that potential buyers may find valuable; however, research on their impact on housing outcomes is limited. This study provides empirical evidence on the impact of unstructured marketing remarks related to green housing features, specifically solar panels, on house prices and the number of days on the market. The results show that remarks about solar panels and financing options have a significant influence on prices and time on the market. After controlling for potential selection bias, our results indicate that properties including marketing comments related to owned, leased, or Power Purchase Agreement solar panels positively capitalize into higher selling prices, yet mentioning the presence of solar panels without mentioning the type of financing negatively impacts property prices. Other green attributes highlighted in marketing remarks show mixed price effects.<\/p>\n<br>\n<!-- PDF DownloadLink -->\n<p class=\"download\"><a href=\"http:\/\/www.gssinst.org\/irer\/wp-content\/uploads\/2026\/04\/vol29_no1_1-MS25091101-Influencing-Housing-Outcomes-Jauregui.pdf\" target=\"_blank\"><strong>View PDF &#8211; https:\/\/doi.org\/10.53383\/100415<\/strong><\/a><\/p>\n<br>\n<div class=\"empty\"><\/div>\n<div><\/div>\n<div>\n<p class=\"abstract_label\">Keywords<\/p>\n<p>Real estate agents, Marketing remarks, Green attributes, Solar panels<\/p>\n\n<\/div>\n<div><\/div><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Article Influencing Housing Outcomes: Analyzing the Effects of Green Marketing Strategies Author Start Page \/ End Page Volume Issue Number&hellip;<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"article-template.php","format":"standard","meta":[],"categories":[284,285],"tags":[],"_links":{"self":[{"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/posts\/5131"}],"collection":[{"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/users\/6"}],"replies":[{"embeddable":true,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/comments?post=5131"}],"version-history":[{"count":4,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/posts\/5131\/revisions"}],"predecessor-version":[{"id":5136,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/posts\/5131\/revisions\/5136"}],"wp:attachment":[{"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/media?parent=5131"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/categories?post=5131"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.gssinst.org\/irer\/wp-json\/wp\/v2\/tags?post=5131"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}