{"id":711,"date":"2020-04-28T08:36:07","date_gmt":"2020-04-28T00:36:07","guid":{"rendered":"http:\/\/localhost:8888\/?p=711"},"modified":"2025-12-28T04:53:20","modified_gmt":"2025-12-27T20:53:20","slug":"a-conjoint-analysis-of-buyers%ef%bf%bd%ef%bf%bd-preferences-for-residential-property","status":"publish","type":"post","link":"https:\/\/www.gssinst.org\/irer\/2020\/04\/28\/a-conjoint-analysis-of-buyers%ef%bf%bd%ef%bf%bd-preferences-for-residential-property\/","title":{"rendered":"A Conjoint Analysis of Buyers’ Preferences for Residential Property"},"content":{"rendered":"\t\t
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Article<\/div>

A Conjoint Analysis of Buyers’ Preferences for Residential Property<\/p>

Author<\/p>

Start Page \/ End Page<\/p>

Volume<\/p>

Issue Number<\/p>

Year<\/p>

Publication<\/p><\/div>

<\/p>

Abdul Hamid Mar Iman, Fu Yek Pieng, Christopher Gan<\/p>

73 \/ 105<\/p>

15<\/p>

1<\/p>

2012<\/p>

International Real Estate Review<\/p><\/div>

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Abstract<\/p>


This study evaluates the preferences of middle-high income earners for newly designed high-cost residential property attributes in their purchase decision, by using the conjoint method, whereby the buyers\u2019 \u2018trade-offs\u2019 of different product attributes are measured. The fractional factorial design is used to create eighteen sets of product profiles based on a combination of the six most important attributes that determine the purchase decision of buyers. The preference rating of the respondents is then decomposed to yield part-worth utility for each attribute level. A regression analysis shows that the most pertinent attributes of high-cost residential properties trade-off by the respondents, are type of property, design and features, price, built-up area, location, and reputation of the developer. Together, these attribute explain about 74% of the buyers\u2019 expressed utility of the product purchased. By using a hold-out sample of respondents, a conjoint analysis has predicted the buyers\u2019 expressed utility with a reasonable level of accuracy.<\/p>

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View PDF -https:\/\/doi.org\/10.53383\/100149<\/strong><\/a><\/p>

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Keywords<\/p>

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Conjoint method; Residential, Consumer behaviour; Preference; Utility<\/p>

Back to Previous Page<\/a><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

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Author<\/p>\n

Start Page \/ End Page<\/p>\n

Volume<\/p>\n

Issue Number<\/p>\n

Year<\/p>\n

Publication<\/p>\n<\/div>\n

\n<\/p>\n

Abdul Hamid Mar Iman, Fu Yek Pieng, Christopher Gan<\/p>\n

73 \/ 105<\/p>\n

15<\/p>\n

1<\/p>\n

2012<\/p>\n

International Real Estate Review<\/p>\n<\/div>\n

Keywords<\/p>\n

Conjoint method; Residential, Consumer behaviour; Preference; Utility<\/p>\n

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