Impact of Homebuyer Characteristics on Service Quality in Real Estate Brokerage
Author
Start Page / End Page
Volume
Issue Number
Year
Publication
Vicky L. Seiler, Michael J. Seiler and James R. Webb
44 / 61
9
1
2006
International Real Estate Review
Abstract
This study is the first to identify whether specific individual homebuyer characteristics, such as repeat versus first-time, local versus out-of-town, individual versus joint decision-makers, and Web versus non-Web users relate to the rating of a firm?s overall service quality and whether or not the buyer will recommend the firm to others. A hedonic model reveals there is a significant linkage between repeat homebuyers and recommending the firm to others. Variations of the hedonic models are also examined. Specifically, multiple ways to measure each buyer characteristic are considered.